Rochdale Boroughwide Housing

Challenge
With 2013’s conversion of RBH into the UK’s first tenant and employee co-owned mutual housing provider came a monumental communications task. A new identity was required and it needed to be quickly and clearly communicated to RBH tenants, employees and members.

Provocative Thought
Start from scratch, building the brand from the ground up, involving all stakeholder groups every step of the way.

Solution
From brand and identity development through to communications planning, creative development and deployment, our wide reaching programme ensured that all audiences were aware of the new brand, and that this fanned out to the wider community. We worked with the organisation to help tell the story of the mutual’s early-stage culture and to ensure the benefits of the mutual model were communicated in easy-to-understand ways.